Success is gained in inches, not miles
For me, marketing is not just the way a company sells a product to a consumer. It’s the way the data paints the picture before the art direction comes in. It’s estimating, then testing how we make the consumer feel. It’s careful, strategic planning and tiny details crashing in to create the big picture.
Over the last 15 years, I have worked in various industries across local and international markets, including enterprise software & services (IT), ITO, BPO, FMCG, banking, and finance. My experiences in the marketing, employer branding, and communication strategies have allowed me to excel in a variety of positions in many different landscapes. As a strong leader with a proven track record for building high-performing teams, progress is always my primary goal.
Throughout my career, I have been fortunate to receive recognition for my work as a recipient of the Employer Branding Leader of the Year Award. I am passionate about continuing to learn and train to keep up with industry trends.
While I currently reside in Sofia, Bulgaria, I am open to opportunities throughout the European Union and beyond. I welcome new challenges and look forward to assignments that allow me to grow in my career.
Languages: English (Excellent); Bulgarian (Native)
Experience in Regions/Markets: Worldwide (Corporate HQ Roles), EU/EMEA, North America, Asia, LATAM
Experience in Industries: Enterprise Software & Services (IT), ITO, BPO, FMCG, Banking & Finance, Senior Leader with 15 years of strategy, marketing, communication, and Employer Branding experience. Strategic and results-driven leader, passionate about looking at the big picture and helping companies develop or transform their brand and employer brand. Proven track record and experience building high-performing teams. Winner of Employer branding leader of the year Award (Employer branding day and Employer branding college) and certified in Employer Brand Leadership