I'm helping organizations connect brand, culture, and communication so people don’t just join—they belong, grow, and advocate.
Hello I'm
Stanimira
Kovacheva
Brand and Employer Branding Strategy
Building authentic brand and employer value propositions that align business goals, culture, and people experience. Turning strategy into a clear, consistent narrative that attracts and retains the right talent.
Culture, Engagement, and Communication Programs
Designing campaigns and initiatives that bring company values to life. Strengthening recognition, connection, and belonging across global and local teams.
Marketing and Creative Direction
Leading the storytelling process from concept to execution. Managing content, design, and production to ensure a unified, engaging brand presence across all touchpoints.
Events and Experiential Marketing
Creating internal and external events that combine purpose, creativity, and engagement. Delivering experiences that connect people, celebrate culture, and enhance brand visibility.
Coaching and Team Development
Guiding leaders, HR, and marketing teams to translate strategy into authentic communication. Facilitating workshops and training focused on brand, culture, and collaboration.
Process Optimization and Digital Enablement
Designing smarter ways of working and improving operational flow across marketing, brand, and people functions. Leveraging AI and automation tools to streamline workflows, scale communication, and enhance collaboration.
How I Can Help
Learn More About Me
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I’ve always believed that brand and culture are two sides of the same story. My work is about finding the language, visuals, and experiences that connect people to purpose, inside and outside an organization. I’m equally comfortable designing frameworks and getting hands-on with creative production, ensuring that strategy and storytelling meet in every detail.
I thrive in complex, multicultural environments where ideas move fast and collaboration drives results. My approach combines analytical thinking with creativity, helping leaders and teams translate big visions into clear, actionable messages.
Beyond the professional side, I’m driven by curiosity about people, markets, and how communication shapes trust and belonging. That curiosity is what keeps me exploring, learning, and creating new ways to help brands grow with authenticity and impact.
If you’d like a space to explore ideas, test thinking, or get an outside perspective, you’re very welcome to book a free 30-minute conversation.